Though they first debuted in 2009 with the first Uncharted, I didn’t unlock my first Platinum until 2013. A Black Friday sale that included 4 games was too good to pass up, so it was finally time to replace my launch PlayStation 3 that couldn’t render red or blue colors anymore. I unlocked my first Platinum trophy (for Telltale’s The Walking Dead) on July 24, 2013. I’ve been obsessing over trophy lists since then. I shiny Platinum trophy account would forever be displayed, regardless of if I played the DLC that added more trophies or not.
Based on my observations, 3 types of trophy hunters exist:
1)      The non-trophy hunter
2)      The “I guess I’ll go for that trophy since I love this game” hunter
3)      The “How can I maximize my trophy count in one play through” hunter
Of course, I fall in the latter category, but let’s break down the others in a bit more detail.
The first category could give two sh**s about trophies. They play games purely for the experience, and some even turn off the trophy notifications (those savages) because they believe the “Ding” noise ruins the immersion. These players are not the ones you’re designing your trophy list for. At best, they’ll pop some unmissable story-related trophies, but those are just participation trophies anyways.
The second category of hunter is platinum-curious. If a list entices them enough, they’ll be open to attaining more trophies. Also, if the game is truly special to this category of hunter, then they’ll be enticed to further explore the game in its entirety. This is where a list filled with things that encourage exploration, tests involving fun or intricate mechanics, and collectibles that expand on the world’s lore can convert this category to the dark side of trophy hunting…
The third category consists of people like me that check trophy lists as soon as they release on psnprofiles.com (usually a couple of weeks before release). We like to maximize a single play through for the most trophies, usually playing on the hardest difficulty available to unlock stacked difficulty trophies, and explore every nook and cranny of a level to find as many collectibles as possible to save time on the final leg of the Platinum hunt. 
…seriously, I’ve done this for every game I’ve played on PlayStation 4.
It’s not as bad as it sounds though, I personally believe that we just enjoy the metagame within the PlayStation ecosystem that helps us prove to ourselves (and others) that we know a certain game like the back of our hands.
Either way, good trophy lists should be designed to entice both the second and third categories of trophy hunters. A strong list like the recent God of War essentially asks the player to see everything the game has to offer. This is the beginning of a strong list, and what follows are a few ideas on what you should (and shouldn’t) do when designing your trophy list. Good luck and happy hunting!